As a social being, a human needs other people. Thanks to them, they satisfy their physiological needs (for example, in order to eat or drink something, one depends on others—someone has to produce food for them) and psychological needs (seeking a sense of security in the presence of others, fulfilling the need for love, acceptance, and belonging by entering into a relationship with another person, desiring to be respected by others, acquiring knowledge and information necessary for survival or work from others, etc.). Therefore, a person is compelled to communicate with others if they want to effectively satisfy these needs. However, they must do this in a certain way—one that ensures they will be properly understood and will receive what they need. Through communication, we form relationships with others in various social and professional contexts.
Communication is a transactional and dynamic process (or, in other words, a social practice) occurring between participants through mutual interactions in which individuals use symbols. The symbolic nature of communication is explained by the theoretical perspective known as symbolic interactionism by George Herbert Mead, although the term was coined by his student Herbert Blumer. This orientation places particular emphasis on people’s ability to create symbols and use them for mutual communication. The condition for its effectiveness is the ability of people to agree on the meaning of verbal and body gestures [7]. According to Mead’s concept: “people communicate and interact through ‘reading’ and ‘interpreting’ the gestures of others, i.e., through the symbols they emit. They gain the ability to mutually read each other, to anticipate each other’s reactions, and to mutually adapt. Mead referred to this basic ability as ‘taking the role of the other’ (…). To this day, interactionists place special emphasis on the process of taking the role of the other as the basic mechanism through which interaction occurs” [8]. The problem is that not everyone understands linguistic symbols in the same way. Hence, communication can sometimes be very difficult.
The paradigm of symbolic interactionism is not the only theory explaining the process of communication. For decades, researchers have attempted to describe it, giving it various theoretical frameworks. Their extensive presentation can be found in E. Griffin’s textbook ”Podstawy komunikacji społecznej”[9], in which, alongside the discussed symbolic interactionism, the author distinguishes a number of other concepts (including the coordinated management of meaning by Barnett Pearce and Vernon Cronen, social penetration by Irwin Altman and Dalmas Taylor, uncertainty reduction by Charles Berger).
It is worth noting that what people try to achieve by organizing messages depends on the adopted model of communication. The information transfer model (also known as the linear model or action model) assumes that we communicate with others to reach listeners. In this model, communication is a one-way process: the sender encodes a message and sends it via a chosen channel to the receiver, who decodes it. Potential noise may negatively affect the accuracy of message reception. The meaning negotiation model indicates that communication aims to achieve a shared understanding of people, situations, and events. In this model, communication is a circular process, with the sender and receiver alternately taking on these two roles, thanks to the so-called feedback loop. An important element of this type of communication is the fact that each participant brings their own area of meanings to all communication situations, and part of the personal areas of the sender and receiver represents their common area of meaning. The purpose of communication in the persuasive model is to persuade others to accept our point of view or to act as we expect. Persuasion can serve to create common areas of meaning. The assumption of communication as persuasion is that if people share the same system of beliefs and values, they will be able to work together more efficiently. The communication as community model indicates that communication is meant to facilitate coordination among people living in a specific community. This model is considered superior to the three previously described models and the most useful, because it allows us to verify which elements of information transfer, meaning negotiation, or persuasion enable people to coordinate their actions [10].
Supplementary materials:
Source: TEDx Talks, How miscommunication happens (and how to avoid it): Katherine Hampsten at Ted-Ed, 22.02.2016 (accessed 13.07.2020). Available on Youtube: https://www.youtube.com/watch?v=gCfzeONu3Mo
Source: The LatmimerGroup.com, The Recipe for Great Communication: Dean Brenner, 22.07.2014 (accessed 13.07.2020). Available on Youtube: https://www.youtube.com/watch?v=qFWsTsvJ8Xw
Source: TEDx Talks, 6 communication truths that everyone should know: Antoni Lacinai at TedxVasa, 22.09.2017 (accessed 13.07.2020). Available on Youtube: https://www.youtube.com/watch?v=zvcbn6WtJvQ
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Griffin E. Podstawy komunikacji społecznej. Gdańsk: Gdańskie Wydawnictwo Psychologiczne, 2003, p. 74.
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Griffin E. Podstawy komunikacji społecznej. Gdańsk: Gdańskie Wydawnictwo Psychologiczne, 2003.
Morreale S. P., Spitzberg B. H., Barge J. K. Komunikacja między ludźmi. Motywacja, wiedza i umiejętności. Warszawa: Wydawnictwo Naukowe PWN, 2007, pp. 34–57.
Stewart J. Mosty zamiast murów. O komunikowaniu się między ludźmi. Warszawa: Wydawnictwo Naukowe PWN, 2002, p. 37.